Final Mann Consulting identity featuring the cube logo and logotype, applied across business cards, letterhead, apparel, and marketing materials.
Identity package for Mann Consulting, a small IT consultancy in San Francisco focused on advertising and graphic design firms. Many venues were explored, but I kept coming back to the cube. Nearly two decades on they are still quite happy with it.
My role: ideation and development of the mark and logotype, application to business cards, tee and polo shirts, letterhead, brochures, and the website, production of print-ready artwork, outsourcing of offset printing, screen printing, and embroidery
Exploratory work:
Early identity exploration showing alternative approaches to the logo design before settling on the cube concept.Another identity exploration with different geometric and typographic treatments.Identity concept exploring alternative mark designs and logotype combinations.Design exploration showing different visual approaches to representing the consulting firm’s identity.Alternative identity concept with different mark and typography treatment.Exploration of the letter M. Someone liked Accenture, which is irrelevant.Exploration of cube arrangements.Some old logos combined letters into a single shape, which is tricky when you have an M.What if two cubes?Pixel M exploration led back to the cube concept.
