Research, definition, and design of reports detailing insulin pump and glucose sensor-derived data to enhance the care of patients with Type I (insulin-dependent) diabetes.
Why it works
While visiting endocrinology practices and talking with endocrinologists, nurses, diabetes educators, and clinic staff, we learned that there is very little standard about diabetes care save three facts:
Practitioners have very […]
Research, definition, and design of software collecting and reporting on insulin pump and glucose sensor-derived data to enhance the care of patients with Type I (insulin-dependent) diabetes.
Why it works
The typical endocrinologist has a very short visit with each patient, often fifteen minutes or less. Acquiring patient data from an insulin pump can take eight minutes, […]
Definition and design of software demonstrating the usefulness of a continuous glucose sensor (to endocrinologists and their patients) by simulating the body’s response to food, exercise, and insulin via a mathematical model.
Why it works
The complexities of diabetes care are deliberately minimized to put the focus on three variables: food, exercise, and insulin, and their effect […]
(pdf) Review of a problematic segment of an on-device interface for a major medical device manufacturer.
Why it works
This presentation was to embedded software engineers, so they needed a small amount of stage-setting: what should we attempt to accomplish in improving the interface? WHat changes will help, and how?
What I’d change
I could have focused more on […]
Simulation of a medical-device for design-phase usability testing. (The ACT, ESC, up, and down buttons are active.)
Why it works
This HTML prototype allowed us to test terminology, information architecture, process flow, scrolling behavior, and other aspects of a medical device’s overall usability with actual patients in the target market. We overturned many myths about the usability […]
Extranet definition, design, and implementation for a Mac-centric IT consulting firm.
Why it works
An information-first design that contrasts with the Mann Consulting website to give the feeling that it is separate and private, and that carries pertinent, prioritized information about their current and coming projects.
What I’d change
It would have been nice to link the projects to […]
Site design and implementation for a Mac-centric IT consulting firm serving advertising and other creative firms in the San Francisco region.
Why it works
Minimal, “single sell” design grabs attention with a strong image and headline, with red accents supporting the brand colors. A random sell graphic and text are chosen from a stable of favorites on […]
Flyer inviting business school students to participate in a competition aimed at recruiting.
Why it works
Clean and spare design uses a small amount of ornament and typographic variation to ease the stodginess.
What I’d change
The vertical axis established by “E-business case study challenge” isn’t taken advantage of by any of the type below it. The useful design […]
Design and development of marketing and informational site for an online time sheet service.
Why it works
A sell graphic leads directly into the sales funnel, while swappable promo units highlight new features or promotions to interest potential customers returning for a repeat visit. Standards-based code is easy to maintain and search-engine-friendly, leading to an uptick in […]
Research, definition, and design of online app allowing people to find diabetes- and pump-related education in their area and sign up for same.
Why it works
This simple online app interfaces directly with the back-end that the sales force uses to rate and track sales leads. It automatically increases the search radius until at least ten events […]
Research and design of intranet site gathering data and reports for consumption by senior management .
Why it works
Complex reports are presented with the most current numbers pulled directly from internal reporting and databases and presented in a clear, unambiguous manner. The look is distinct from segments of the intranet that are for general use to […]
Two designs for an internal HTML newsletter.
Why it works
Straightforward designs incorporate branding elements (colors, fonts, etc.) while remaining fully accessible; there’s nothing fancy here.
What I’d change
As common as it is, it rarely works to design a vessel expecting to pour content into it later. Content first! This is the hardest thing for clients to accept.
Locale-selection and welcome structure (research, design, code) for online therapy management software for Hemophilia and Primary Inmmunodeficiency patients and their health care providers.
Why it works
A bold and unambiguous country selector that skips the politics of regional assignment (put Turkey in Europe? Middle East? Asia?) is immediately followed by a bilingual-capable welcome page.
What I’d like to […]
Design and development of marketing and informational site for a maker of a mobile software deployment framework.
Why it works
A strong primary sell graphic lead directly to the CardSoft sales pitch, broken into chunks for easy consumption, with just enough tech feel to encourage the interested. I am especially proud of the icons.
What I’d like to […]
Logo for a (now defunct) portal focused on crafting and operating incentive programs for sales, creative, and operational staff members in small and medium businesses.
Why it works
The simple idea of increased achievement is captured in the vertical bars extending from the word “goal.”
What I would like to change
This cut of Futura is a little fiddly […]
Logo for a Mac-centric IT consultancy in San Francisco, primarily serving advertising and graphic design firms as well as doing a little screen-on-screen work for Hollywood.
Why it works
News Gothic is authoritative but approachable in lowercase. The glyph is well-balanced and features an active red arrow springing out of the page. The red and black were […]