Steve Pavlina (thanks, Douglas Wagoner) has an interesting post about living your values . His central assertion is that rather than dig up your values to then generate goals that are alighed with them, you should actually adjust your values to pull yourself into alignment with those goals so you can readily achieve them. Intetsting thought.
Trouble is, there are values and there are values. Certainly we can choose to value a characteristic or concept more than another, but it is likely that there will remain (even so!) some values that are simply core to our experience. How chameleonic should we strive to be in an effort to bend our value structure to satisfy goals?