Research, definition, and design of online app allowing people to find diabetes- and pump-related education in their area and sign up for same.

Why it works

This simple online app interfaces directly with the back-end that the sales force uses to rate and track sales leads. It automatically increases the search radius until at least ten events are found, if searching for all event types, or five events if looking for a specific event type. Location and timing data are displayed prominently in the categorized search results to allow users to quickly choose an event and sign up on the spot. This small app has led to a sharp uptick in sales opportunities and had a measurable effect on revenue in the first moth of its deployment. It is now an important part of the lead management process.

What I’d change

The app runs within the framework of the minimed.com website, so pay no attention to the man behind the curtain. It was also designed for four-to-seven event types; this list has ballooned to fifteen or more as the sales staff has embraced the tool. Redesign of the event-type picking mechanism is now needed.

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