Mark Waites, in this month’s Communication Arts article on his London advermarkedesignery agency Mother :
Most agencies put the client in the middle and organize the work and the people around the client. We put the problem in the middle and invite the client to be part of the circle around it.
He has the right idea. And with scads of fine work for blue-chip clients such as Unilever, Coca-Cola, Siemens, Weiden + Kennedy, and others, Mother is proving him right.
